Uni project.
Topic: Prevention.
The problem: Nobody wants to talk about prostate cancer.
The solution: Printing buttholes.
The idea was simple – if nobody is talking about prevention, you have to force attention. And nothing forces attention more than a bunghole sticker on a lamp post. What began as a semester project became a fan page. The fan page became a shop. The shop became a phenomenon.
Today, over 1,200,000 stickers leave our warehouse every year. They’re stuck in Australia, the USA, the Czech Republic, France, Russia – and yes, even in Bavaria. Every day, somewhere in the world, people open an envelope, laugh, and stick an asshole somewhere it doesn’t belong.
And all of that without a single Euro in advertising budget. Every sticker out there brings in the next customer. Offline. Viral. Worldwide.
Don’t be an asshole. Just stick one.
That’s not a slogan. That’s our attitude.
The world takes itself too seriously. Everything is becoming more uptight, sensitive, and exhausting. We believe that humor is the best antidote. That a bunghole sticker in the right place creates more connection than any serious discussion. That laughter is the most universal language in the world.
Anyone who sticks an anus sticker is saying: I don’t take the world so seriously. And that is an attitude the world desperately needs.